Euro-Pro wanted to create an online presence in Europe – initially in the UK. They required the sites will to enable Euro-Pro to promote its two main brands (Shark and Ninja) online to UK customers and also begin to create a community of users who will add and view content on the sites.

The sites needed to be constructed in such a way that they will be able to be replicated into different languages and currencies as Euro-Pro require without the need for a full fresh build.